Here is a very brief history of ethical fashion, starting with how the fashion industry came to be so unsustainable in the first place. (To understand the future, one must understand the past.)
Back in the very olden days, when The Royals ran a mock, fashion was a status symbol used by the wealthiest of the wealthy, and it was these gold coin-tossing elites that set the trends. Slowly - ever so slowly, these trends trickled down to the masses.
By the mid 19th century, fashion began to reach the masses via department stores. And in the 20th-century mass, manufacturing created a consumer society increasing production and consumption rates due to “Mad Men” marketing.
But in the late 1980s, sustainable, and ethical fashion began to grow. By the 1990s, with the rise in global communication, production and consumption rates accelerated, making fast-fashion cheaper and more accessible than ever.
Cut to today. We are currently living in a world where the fashion industry is the second largest polluter. The industry produces approximately 1 billion garments annually - ANNUALLY! This means that it emits 1.2 billion tons of CO2 equivalent per year and is responsible for creating 20% of global wastewater. And these statistics are just part of the equation.
Fast Fashion comes at an extremely high social and environmental cost. The sad fact is that people are wearing disposal clothing - and the disposable clothing consumption rate makes it far more expensive than it’s.
The incredibly high levels of environmental waste and pollution are why Slow Fashion is so essential.
What is Slow Fashion?
Slow Fashion is an awareness and an approach to fashion that considers the processes and resources required to make clothing ethically and sustainably.
Slow Fashion asks to buy better-quality garments that will last longer.
Slow Fashion values fair treatment of people, animals, and the planet.
Slow Fashion opposes Fast Fashion.
At PWWO, we advocate for a holistic approach to that which we produce and consume. We make quality products that we hope you will keep for decades. Our washing instructions suggest washing methods that will keep your items going for a very long time.
Additionally, our t-shirts are with 100% SUPIMA cotton, and we use local mills. We also cut, sew, and dye our products locally as well. We even use recycled materials whenever possible, and we partner with companies that do the same.
Please see our Conscious Practices page for more information on our processes.